I'm Heidi, a leader in user experience and service design. For over 16 years, I have worked with both small/mid-sized organizations and multinationals across diverse industries including healthcare, financial services, government, legal tech, geospatial, and robotics, to ship software products and co-design holistic user experience strategies. I'm comfortable taking ownership of ambigious projects as a sole/lead designer who advocates for problem discovery at the feature, product, and systems level.


Designed a monitoring interface for warehouse and logistics operators to track real-time production workflows, reducing downtime through intuitive controls. Shipped in time for a $200M+ USD funding round to advance industrial adoption across all regions, providing a new and customizable interface to train certified system integrators across the US and EU.
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Led and designed features for a data catalog platform used by researchers to discover and access contextual metadata for NASA's airborne and field Earth science observations, launching flight visualizations, a data products view, and admin CMS. My contributions fulfilled necessary requirements to transition from beta mode to full public release.
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Provided service design consulting in the public sector by analyzing a tool for regional emissions reporting, interviewing both local government and public sector organizations to translate reporting workflow steps into clear, actionable insights for government decision-makers on the future direction of the tool.
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